Lane Becker has been hanging out on the Web pretty much since it was invented, from his work-study job setting up websites for the University of Texas at Austin in 1994, to his first (sadly failed) startup in 1999, and on to more successful ventures: co-founding Adaptive Path, one of the world's first user experience design firms, in 2001, and Get Satisfaction, an online customer service community platform, in 2007.
At Adaptive Path, Lane ran the Consulting practice as well as the New Ventures program, which developed Measure Map, a blog analytics tool purchased by Google in 2005 and incorporated into Google Analytics. Both Adaptive Path and Get Satisfaction were also recently acquired: Adaptive Path by Capital One Bank, and Get Satisfaction by the social media firm Sprinklr.
In 2012, Lane co-authored Get Lucky: How to Put Planned Serendipity to Work, a New York Times bestselling business book about harnessing serendipity as a business practice. He currently works at the non-profit Code for America, which helps cities and other local governments improve the way they use technology. Lane is also a certified hula hooping instructor.