Rynda Laurel has an extensive background in the music, entertainment, brand, and online space. She has helped expand and monetize numerous careers, companies, and ventures by focusing on the core strengths of a project then generating new opportunities for discovery and growth. Her network is vast, and she has a knack for combining creative concepts with the right partners to get executable results.
Working directly with content creators and intellectual properties for over 25 years in various aspects gives her a unique, multifaceted view of the entertainment business. In an ever-changing landscape, her tenure at major record labels, artist management firms, motion picture studios, interactive advertising agencies, and international tech companies make her a valuable asset across the board. She has worked with hundreds of music artists from developing acts to well respected niche artists to multi-platinum, Grammy-winning, Rock and Roll Hall of Fame inductees.
Rynda is a sought-after moderator, speaker, and curator at international conferences such as SXSW, SXSWV2V, MIDEM, DEW, CMW, Silicon Beach, and Digital LA. She also works with a number of charitable organizations including MusiCares MAP Fund and Sweet Relief.
Rynda continues to expand her client base. She looks for innovative, like-minded artists and content creators, lifestyle brands, experiential events and creative companies with whom to partner.