Kerry Edelstein

Photo Courtesy of Kerry Edelstein
Research Narrative Inc

Kerry Edelstein is the President and Founder of Research Narrative, Inc., a market research and consulting firm serving the media and entertainment industry. An expert in creating data­driven stories that drive business and content strategy, Ms. Edelstein has collaborated with renowned media brands such as Netflix, Disney, Amazon, Discovery, NPR, SheKnows Media, and Viacom Media Networks to develop programming, launch cross­platform media strategies, and build leading brand portfolios. She is also a partner in the Future of Media initiative at The Institute for Communication Technology Management (CTM), a research and leadership center at USC's Marshall School of Business.

Previously, Ms. Edelstein was Vice President of Research & Analytics for Joost Media, Vice President of Research at media research and consulting firm SmithGeiger, and co-founder of filmBUZZ, a market research firm serving the independent film community. She began her career in the Youth and Education division of Harris Interactive, collaborating with universities and educational service providers to identify opportunities to maximize student performance, satisfaction, and retention.

Ms. Edelstein is an advisor to AMAZ, an entertainment startup in Los Angeles, and currently serves on the Board of Directors for CHAMPS Charter High School, a media and performing arts high school in Los Angeles. She also sits on the Advisory Board for the Dizzy Feet Foundation, a non­profit launched by Nigel Lythgoe and Adam Shankman to support, improve and increase access to dance education. Edelstein holds an MBA from The Anderson Graduate School of Management at UCLA and received her B.S. in Biometry and Statistics from Cornell University.

Mentor Session: Kerry Edelstein

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