Established in 2006, The Fiske Group is an award-winning national public relations firm specializing in results-driven campaigns for a variety of industries including luxury hotels, resorts and spas, fashion, art and general travel and lifestyle brands. As the traditional and digital media landscape shifts and bends, The Fiske Group brings fresh insights to landing media coverage that not only elevates a company’s reputation, but also impacts the bottom line. The owner, Darlene Fiske, is a dynamic, results-oriented marketing and communications professional with 20+ years of experience in marketing, branding, media relations and publicity. Prior to starting her own business, Fiske worked as the Director of Sales & Marketing for Lake Austin Spa Resort where she was responsible for sales and marketing efforts targeting the top 1% of affluent consumers in the United States. Working on-site at the spa resort for ten years allowed for a thorough study and understanding of the luxury market, and the resort was responsible for the highest nightly room revenue in the state of Texas. Fiske has shared her knowledge via webinars, conferences including SXSW, SXSW V2V and at the University of Texas in Austin on a variety of topics related to public relations, reputation management and social networking. She is a graduate of the University of Texas in Austin, where she earned a Bachelor of Journalism in public relations.
The Fiske Group Public Relations + Marketing Strategies