Music plays an important role at SXSW, and is also a big part of V2V. As the music industry changes, many artists are becoming their own companies, managing everything from marketing and distribution to merchandising, all outside the traditional label structure. Through the daytime programming, SXSW V2V will explore the "band as a startup" and highlight some of the unique business challenges artists, and the industry as a whole, are facing in the digital age. We will also celebrate the artists themselves with special music performances during the nighttime program of the event.
The SXSW V2V 2013 featured two music showcases, with performances from Dizzy Wright, Jackie Chain, Palmbomen, Palenke Soultribe, Gavin Turek, Elektrik People, Rusty Maples, Kisses, The Chain Gang of 1974, Nightmare Air, and Tashaki Miyaki.
Like music, film is at the foundation of SXSW. And also like music, the film business is experiencing disruption in the traditional models of funding, production and distribution, with many new and exciting innovators changing the way we experience content. V2V will address these changes during the daytime programming and with a special evening film screening.
SXSW V2V 2013 featured talks from film industry innovators, including Emily Best (Seek and Spark) and Tim League (Alamo Drafthouse, Alamo Cinema). These talks were followed up with a special evening screening of E.L. Katz’s Cheap Thrills, which took home the the SXSW Midnighter Audience Award at the 2013 SXSW Film Festival after receiving praise from critics and audiences.
Music Showcase photo by Shy DeGrace
Film Screening photo by Marlon Jay Manuel